jamaican black castor oil water

• The Founder

  With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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  R&D

  The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

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  Sustainability

  By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

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  Clean Ingredients

  Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

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    Improves Moisture by 19.84%

    Better than Regular Water

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    Improves Tensile Strength by 7%

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    Reduces Breakage by 95%

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    Eases Combing by 32%

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    Makes Detangling of Curls & Coils easier by 36%